The people over at Babelgum bring you Jay Shells' public service video titled "Subway Etiquette".

"Jay Shells is the man behind Subway Etiquette, a new project that uses silk screen signs, which look identical to official transit signs, to speak not just to New Yorkers but all commuters, asking for a simple thing: Respect. Jay’s signs request that the reader does not do things like eat messy foods, preach their own religious beliefs or cut their toenails while riding the subway. What seems to be common sense is actually happening at every turn - bothering everyone around them. However our own concern with politeness keeps us from speaking up. We follow Jay from his silk screening studio in The New School, through the stairwells and tunnels of the New York Subway System, posting signs that hopefully remind us all to be a little more courteous..."